An exploratory call to our competition in Austin TX, gave me a revelation that we've missed a key point all these years--We need to associate the performance, or underperformance of an array in financial terms. People will pay more attention if we did that. It is a complicated challenge, with 50 states and 2000 utilities, dozens of rate-payer & incentive structures, the financial impact of a solar array is hard to pin down. Nominally, one could use $0.2 per kWh and be in the ball park. Our urgent task will put a wrapper of dollars and cents to our display of kW, in our web pages.