1. Inception: Feb 2010

2. Value Proposition: Advanced analytics, Low cost sensor signal pre-processor gateway >>real-time diagnostics for solar arrays

3. Current Structure: California C corp, private

4. General Description: Engineering R&D on photovoltaic generation practice, to operate as a Web SaaS enterprise selling critical health status, fault detection & diagnostics, to help assure system availability, based on freemium model, subscription and payment per incident.

1. Product: Electronic modules solving various system degradation issues, complex irradiance sensors, and Analytical-Diagnostic Engine based on photovoltaics & knowledge engineering, mathematical algorithms. On-demand or in-the-background services --Analytics, Assessments, & Performance Check; Alerts, Warning, Alarms are offered based on constant datalink with site, or live database.

2. Function and Benefit: For those 80% of 300,000 solar arrays without monitoring, We

3. Development Stage: Completed & deployed analytics engine as a free service. completing & testing a hotspot-partial shading detection & diagnostic demonstration PVLab on the web.

1. Competitors: Locus Energy, MeteoControl, Also Energy, Noveda, PowerAnalytics, SolarPowerTechnologies, SMA Sunnyboy, Power-One, Wattmetrics; Hardware(module or string) based: SolarEdge, enphase, ArrayPower.

2. Edge over competition: Analytics & Diagnostics through low-cost sensors & instrumentation.

3. Sustainability: Yes, due to the combination of 3 disciplines --Photovoltaics, Mathematics, and Knowledge engineering.

4. IP Protection: Embrella Patent has been applied for Complex Irradiance Sensor, electronic modules, as well as our web infrastructure.

1. Target Market:

• Residential & Small Commercial PV owners & operators; There are 275,000 residential and small commercial PV sites around the world.
• LargeCommercial & Utility scale PV owners and operators. There are just over a dozen entities that Design-Build-Own-Operate 2500 mega-watt (1 ~ 500 MW) plus sites.

We are already addressing the residential & commercial market with our free analytic tools. The same analytical engine can accept through open SOAP API, anyone’s performance or production data. By teaming with local O&M contractors who will be able to offer production or availability assurance program to PV owners and operators. Our web architecture is scalable, and may move to a cloud hosting provider who can offer assured uptime, and data storage.

2. Barriers to Entry: The difficulty to achieve the synertistic combination of mathematics-photovoltaic & knowledge engineering, in a cohesive web(cloud-based) architecture.

3. Customers
We will address all solar power owners and operators via different user-interfaces to our analytical engine.

4. Needs Assessment
Exploring collaboration with NOAA & NREL, on sattelite-based resources as input to our analytical engine.